Instead, write like you.
I’m sooooo excited to share this interview with Nikki Elledge Brown with you. As you’ll hear in the audio, I pretty much stalked out Nikki. I stalked her in a nice and professional way, of course.
Let’s get into why you really really really want to listen to this interview.
(1) She clearly demonstrates how YOU can create copy (think blog posts, emails, sales pages) more quickly and more authentically. No English degree required.
(2) She was a park ranger in a previous life. In my opinion, if you wear a badge at any point in your life, you instantly climb the ranks and enter the world of awesome.
(3) You’ll find out why you want to grab a free copy of The Conversational Copy Cheat Sheet that’s available on her website.
(4) Nikki is engaging, funny, and real. Oh yeah, and brilliant.
(5) You’ll learn why you must, must, MUST have a clear idea who your target client is and what he or she wants.
(6) Do you really need another reason? I didn’t think so. Click on the link to the audio below and let’s get the party started!
Please click here to listen to the interview with Nikki.
Now that you’ve listened to Nikki’s insight, please share your biggest “ah-ha” from the interview. What will you change in your business moving forward?
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Great interiew, Krista and Nikki!! I am forever going to think of you, Nikki, whenever I go back to Hawaii and drive past the memorial! Great tips, as always – I really appreciate the 3 C’s. I’m putting that in my back pocket!! 😉
Thank you, Desiree! I am glad that you found it helpful. Have a wonderful rest of the year 🙂 Hugs! xx
Love this focus on simplifying things, Krista and Nikki!
And especially loved pivoting the focus from the ideal client personality toward the ideal client’s real problems (and solutions).
When it comes to my “online home,” I’m always editing, editing, editing to speak my ideal lady’s language even more clearly! Of course, after listening to this, I already see more areas when I can translate my coach-speak into real-people language ;).
Thank you, Sabrina! I appreciate your comments and you are so right – the more editing we do the more “in tune” we get to not only how or ideal clients speak but what is most important to them.