Getting started or ramping up your presence online can feel overwhelming.
But it doesn’t have to be.
The really good news: the only wrong choice is not showing up at all in social media if you are trying to build an online business.
Don’t you feel better? By reading this post today I know that you realize the importance of maintaining a strong presence wherever it is that your target people hangout online. That’s really the secret: go where your target market hangs out. Be there regularly, interact with your ideal client and regularly make offers to connect with you for a free initial consult off-line. (Remember offline? That means using old-school things like a telephone or even meeting in person.)
If you don’t have the ability to survey your audience using tools like Survey Monkey or TypeForm, you can make an educated guess based on the general demographics that have been reported on each site.
When you look at internet users that you utilize social networking tools, it’s clear that Facebook is the most popular with 67% of this group participating on the site. From there, 17% are on Instagram, 18% are on Twitter, 21% are on Pinterest and 22% are on LinkedIn. Users are more likely than not to frequent at least two social media sites. (The statistics in this blog post came from this source.)
Facebook has 845 million active users.
Facebook is especially appealing to women and is by far the most popular social network.
Of online social media users, the percentage of people using Facebook, by age, are as follows: 18-29 (84%), 30-49 (79%), 50-64 (60%), 65+ (45%)..
16% of Facebook users have an income of $100K or above.
The average number of minutes spent on Facebook each month per user: 351 minutes.
Number of potential pieces of content the Facebook users are exposed to every login: 1500.
Pinterest has 21 million unique visitors.
Women are 4x more likely to use Pinterest than men.
Of online social media users, the percentage of people using Pinterest, by age, are as follows: 18-29 (27%), 30-49 (24%), 50-64 (14%), 65+ (9%).
17% of Pinterest users have an income of $100K or above.
Average time on site: 16 minutes and 40 seconds.
LinkedIn has 150 million registered users.
Men are more likely to use LinkedIn than women.
Of online social media users, the percentage of people using LinkedIn, by age, are as follows: 18-29 (15%), 30-49 (27%), 50-64 (24%), 65+ (13%).
27% of LinkedIn users have an income of $100K or above.
3 out of 4 people on LinkedIn do so for “business purposes”.
On average, the LinkedIn visitor spends 8 minutes each visit.
Google+ has more than 500 million registered users and 343 million active users.
Of online social media users, the percentage of people using Google+, by age, are as follows: 18-29 (34%), 30-49 (39%), 50-64 (20%), 65+ (7%).
30% of Google+ users have an Income of $100K or above.
Almost 44% of Google+ user are single. Nearly 42% are looking for friends.
70% of business brands have a presence on Google Plus.
1.5 billion photos are uploaded to Google Plus each week.
Twitter has 127 million active users.
Of online social media users, the percentage of people using Twitter, by age, are as follows: 18-29 (31%), 30-49 (19%), 50-64 (9%), 65+ (5%).
17% of Twitter users have an income of $100K or above.
An average of 11 minutes and 50 seconds are spent per visit.
City dwellers are significantly more likely than rural residents to be on Twitter.
Instagram has 150 million monthly active users.
Of online social media users, the percentage of people using Instagram, by age, are as follows: 18-29 (37%), 30-49 (18%), 50-64 (6%), 65+ (1%).
16% of online social media users that make more than $75K use Instangram.
57% of Instagram users access the site daily.
Average Instagram users spend 257 minutes per month on the sties.
Instagram engagement is 15x greater than Facebook.
Of course, there are additional social media platforms for you to consider but these are the ones that I work with my clients most frequently to increase their presence, grow their reputation, and to attract more customers online.
Please choose two of these sites and craft a strategy for bringing value to your audience online. Don’t worry about it being the perfect platform because you can ALWAYS switch it up later. I just want you to get into action and to start building your brand online.
And, don’t forget: the single most important thing is that you ARE on social media and that you have a strategy for being there. Don’t just show up and throw up. Have a purpose and your ideal clients will gladly engage with you more online.
Please share: Where do you spend most of your social networking time online? What is your strategy for that site?