To get testimonials worth sharing, you’ve got to be very clear about what you ask for. And, you have to actually ask.(Your current and past clients WANT to help you but lets face it: they aren’t mind readers.)
Plus, people like to be told what to do. In a nice way, of course.
So, if you’re wondering HOW to get testimonials that put your potential clients at ease about working with you, then you are in the right spot today.
So, let’s start with an obvious question: Why do you need testimonials?
Social proof is absolutely essential if you’re serious about building your business. It’s the icing on the cupcake. A potential client is interested in you, loving your content, had a great time at your recent speaking gig, and is on the verge of reaching out.
No one wants to be the first person to buy something. (This is why you often see business owners offering beta testing a program for a reduced fee or in exchange for testimonials.)
How do you get started putting together powerful testimonials?
What I’m about to tell you is so important. And it’s so easy.
So I want you to pay close attention.
You have to ask for it.
Just like you have to ask someone for their business, you have to ask for a testimonial. As you’re embracing your role as Chief Awesomeness Officer of your business – and your life – let’s go ahead and get rid of wishing and hoping and waiting, OK?
No one wants to be the first person to buy something.
If you’re just starting out and don’t have a lot of clients (or, eh, any) that you can turn to for feedback, there are a couple of options for you.
First, think about places where you’ve done work (volunteering, within your corporate job, at a neighborhood function, etc.) that demonstrates some of your skills and why you’re able to solve the pressing problems that your ideal clients are dealing with. Then, ask for support. Explain your situation, share how you’re building your business and how they can help.
Offer your services for a reduced rate or a shorter duration for the purpose of collecting testimonials.
Offer a sale or special promotion to your friends, colleagues, and prospective clients.
Be sure to explain why they are receiving this one-time special rate.
If you’ve worked with clients, even better! Reach out to them. Start with the ones you worked with most recently since their experience will be fresh in their mind.
Your job is to make it super easy for your peeps to put together an awesome testimonial for you.
What to include in your email request:
- A specific format for them to use. You can provide an example of what you are looking for by sharing an example like this: “Before working with Krista, I was struggling with x, y, and z. Krista helped me to overcome these struggles in these ways a, b, c.”
Or, “I achieved y, t, and z as a result of working with Krista.”
- A desired date for the testimonial to be sent back to you.
- You can also include these questions to give their creative mojo a boost
What hesitations did you have about working with me?
What specific feature did you like best about the program?
What changes have you noticed in your business/life as a result of working with me?
Would you recommend this program to others? If so, why?
Why are these questions helpful?
They address and transform objections. Your ideal client can see – through the stories embedded in the testimonials – that they can experience the same amazing results in their life, too. Pretty awesome.
- Also, be sure to ask for a photo and if it’s OK for you to use their full name, business name, website, etc.
- Last, be sure to thank them.
Your goal is to avoid someone saying, “Krista is so great! I just love her!” and considering that to be enough. While you are great and I’m sure that your clients do love you, a strong testimonial includes a lot more than a generic statement like that.
Also, put “collecting testimonials” on your list of things that you do with regularly.
When you set up a system for collecting testimonials, it’ll start to happen without you thinking about it. (That’s the entire purpose of having systems, right? Save that creative energy and focus for your client work!)
Another bonus? By asking for a testimonial you’re asking the past client to remember and write down why you’re so awesome. That’s not a bad thing, either.
Please share! What’s your next step to get into action collecting testimonials?