Why do so many people – AMAZING and SMART people – fail to achieve their goals?

How many times have you set goals and not realized them?

It’s definitely not for a lack of marketing mojo around why you need to plan for your success. It’s not for a lack of products and programs that offer to help you put your plan together.

No, it’s for a lack of something bigger. And more powerful.

Most of the time, when you look at your big and small goals and let yourself drift away as you imagine how great you’ll feel and what that new level of “success” will give to you, I want you to look at something else.

I want you to take a hard look in the mirror.

Look at all of the excuses (masquerading around as “reasons”) for why you might not achieve that goal.

Specifically, what are you going to have to give up or do differently for the sake of your new outcomes?

Will you need to get up early every morning to go to the gym?

Does it require that you have some uncomfortable conversations?

What about spending less time on Facebook and more time at networking events?

What about finally sitting down and putting together that presentation that is locked away in your brain?

Whatever you’ll need to do differently (and you must do things differently if you want to achieve different results), is what I want you to sit with for a few minutes.

(Go ahead, squirm if you need to.)

Now, let’s figure out how you’ll overcome your natural resistance to do these things.

Change isn’t guaranteed and it always meets with resistance.

And this, my friend, is why so many amazing coaches fail to reach their income and impact goals: they forget to look at what needs to change on a daily level and prepare for how they’ll overcome the resistance that’ll come up.

Ok, so are you worried that you may not get up when the alarm goes off at 4:30am?

What are some possible ways you can prepare yourself so that you’re ready to meet this resistance head on?  What if, right before bed, you focus on the benefits and changes you’ll see in your life and business when you get up at 4:30am? What if your spouse (nicely) kicks you out of bed?

Whatever strategy you choose is perfect. The key is to have the awareness and have a strategy.

The good (and bad) news is that it’s hardest to get through this resistance the first few times that you encounter it. Once you’ve muscled through it a few times, though, each day gets incrementally easier. (I’ve heard it takes 3 weeks of consistent action to create new habits.)


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Whatever strategy you choose is perfect. The key is to have the awareness and have a strategy.


Preparing for your goals and looking at where you want to be is really fun and exciting and sparkly and all filled with glitter. Yes, it’s wonderful, I realize that.

My dream for you is for you to actually get there this year, OK?

So here’s my promise to you: I’ll be waiting for you, glitter in hand, as you cross the finish line and reach your goals this year.

Goals, glitter – DONE.

Now it’s your turn. Please share: Where might resistance show up as you move towards your income and impact goals?



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