I remember it so clearly: tearing open the envelope to reveal my official certification from my coach training.
I couldn’t wait to finally embrace the freedom that I’d been dreaming about as I fully launched my coaching business.
So, I did what any rational person would do: I ran to the front door, flung it open, threw my arms out wide and yelled, “I’m open for business”.
I opened my eyes, slowly. The only sound I heard was crickets.
So, I yelled again (a little louder this time): “I’m oppppeeeeennn for business.”
No one showed up. It was just me and the crickets. Sigh. Tears.
I thought that if I built it, clients would just show up. (Sound familiar?)
What my MBA in marketing didn’t teach me was how to market myself and my business in an authentic way that aligned with who I am and what I value. I had no clue where to start.
So, I went back to a job I didn’t love and uncovered a simple process for crafting a marketing plan that you love and generates results.
No sleazy tricks required, I promise….Stick with me here, OK?
What I share in the video (below) allowed me to build a multiple six-figure coaching business and does the same for my clients. It can do the same for you, too.
I’m a good student and tried everything that the sales and marketing experts suggested.
Some of it worked, most of it didn’t.
I realized that it felt icky because I wasn’t marketing my way. I wasn’t marketing in a way that felt good to me, honored my values and mirrored how I wanted to be marketed to.
When I shifted my energy and focus to marketing in a way that aligns with my core values of honesty, transparency, humor (this is a big one!), authenticity and integrity, everything shifted.
I even started to have fun marketing. (Gasp!)
2 Steps to a Marketing Plan you LOVE
- So, the first step in this process is simple (and often overlooked): get clear on your values and market in a way that aligns with those values.
“How can I bring my values into my marketing?”
Ninja Tip: To figure out what your values are, look at 3 people that you admire and enjoy spending time with. What are the key traits that each person has that draws you to them? List 5 traits for each person and notice overlapping themes.
Or, list 5 things that you despise (credit card companies, cruelty to animals, etc.). What do you dislike about the items on your list? Likely, your values are being stepped on in a really big way (and that’s why you despise them), so you can mine for your values by looking at the complete opposite of what these items represent.
- Can we be real here, please? Would you mind if things got a little bit easier?
What does 100%, all in, look like for you?
When, in your life, have you decided that no matter what, you were going to achieve a certain goal? Maybe it was in school, sports, relationships or work. When you went “all in”, what happened?
The same principle holds true for marketing your business. When you act as if you can’t fail, you won’t. When you commit to showing up, consistently, you succeed.
What have you been resisting that you know will attract clients? If you were challenged to reach your annual goal not at the end of the year, but in one month from today, what would you do?
Hint: Do that. That’s what 100% commitment looks like.
I’m inviting you to see how marketing can be fun when you take a value based, all in, approach.
There are people out there that don’t know you exist, so it’s your responsibility to consistently show up, authentically, so they can hear the message you have to share. It’s time for you to stop being selfish by being the worlds best-kept secret.
Your Challenge: Notice where you’re showing up with a 99% vs. 100% commitment level. What does 100%, all in, look like? Are you willing to do what it takes to join the 100% club (most people aren’t)?
I’m curious to know, too…what marketing strategies align with what you’re naturally good at – and enjoy – and call you forward to more growth, income, and impact?